Full Job Description
Position: Digital Content Strategist
Location: Petoskey, Michigan
Company Overview
Welcome to Great Lakes Innovations, a premier technology solutions provider based in the heart of Petoskey, Michigan. We pride ourselves on revolutionizing the digital landscape through cutting-edge services and products that empower businesses globally. As a forward-thinking company with a robust revenue stream, we're at the forefront of the digital content transformation, and we are looking for a talented Digital Content Strategist to join our dynamic team.
Position Overview
The Digital Content Strategist will play a pivotal role in shaping our content marketing strategy. You will lead the creation, implementation, and optimization of our digital content initiatives across multiple channels, ensuring they align with our business goals and resonate with our target audience. If you have a passion for storytelling, a keen insight into digital marketing trends, and a knack for analytics, this role is tailor-made for you!
Key Responsibilities
- Create, curate, and manage engaging content across various digital platforms including websites, blogs, social media, and newsletters.
- Develop and execute comprehensive content strategies that enhance brand awareness and drive customer engagement across all digital channels.
- Analyze website traffic and user engagement metrics to inform ongoing content strategy and optimization efforts.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive messaging and strategic alignment.
- Conduct keyword research to inform SEO strategies and maximize organic traffic.
- Utilize data analytics tools to assess content performance, report on KPIs, and suggest adjustments to maximize effectiveness.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital content creation and marketing.
- Manage content calendars and ensure timely delivery of content while adhering to brand guidelines.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 3-5 years of experience in digital content strategy or a related role.
- Strong understanding of content management systems, SEO best practices, and social media platforms.
- Proven experience in content creation and campaign management.
- Exceptional writing, editing, and communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience with analytics tools such as Google Analytics, SEMrush, or similar platforms.
What We Offer
At Great Lakes Innovations, we believe that our employees are our greatest asset. We offer a comprehensive benefits package designed to support your professional and personal growth:
- Competitive salary and performance-based bonuses.
- Health, dental, and vision insurance.
- Flexible work hours and remote work options.
- Generous paid time off and holidays to foster a healthy work-life balance.
- Opportunities for continuous learning and professional development.
- A vibrant workplace culture that encourages creativity, innovation, and teamwork.
Why Petoskey?
Petoskey, Michigan, is not just a picturesque town nestled by the shores of Lake Michigan; it is a thriving community that balances work and leisure harmoniously. Known for its stunning natural beauty, outdoor activities such as hiking, fishing, and skiing, as well as its rich cultural heritage, Petoskey provides an ideal backdrop for both personal and professional life.
How to Apply
If you’re ready to take your career to the next level and join a company that values creativity and innovation, Great Lakes Innovations would love to hear from you! Please submit your resume, portfolio of work, and a brief cover letter outlining your experience as a Digital Content Strategist and why you would be a great fit for our team.
Join Us Today!
Be part of our commitment to transforming the digital landscape. Come and help us craft rewarding content strategies that resonate with audiences and drive our growth to greater heights. We can’t wait to welcome you to our innovative team in beautiful Petoskey, Michigan!